Studio su consumer taste sharing
September 4, 2006Drawing from an early-adopter survey conducted through Gartner, report co-authors Derek Slater, a Harvard senior and Berkman student fellow, and Mike McGuire, a Gartner Research Director, find that consumer-to-consumer recommendation tools, like playlists, enable consumers to actively present their individual tastes to each other and are becoming increasingly common. According to survey results, nearly 20 percent of online music listeners reported listening to music via playlists at least five days a week and more than 25 percent of online music listeners listened to music via playlists 1-4 days a week.
Early-adopters’ current use of recommendation tools drives Slater and McGuire to predict that by 2010 twenty-five percent of online music store transactions will be driven directly from consumer-to-consumer taste-sharing applications, such as playlist publishing and ranking tools either built into online music stores or external sites.
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