Note sui Bit

Interessante post dell’analista Charlene Li:

Media companies in the past derived their value from either: 1) their distribution channel; or 2) the content they created.
I believe that in the future media companies will generate the bulk of their value from serving their ability to aggregate and serve audiences better than the competition. It doesn’t matter if the media company actually creates or even controls the content that draws them. Channels will be transparent and content won’t necessarily even be owned in a syndicated and aggregated content landscape.

This entry was posted on July 7, 2006 at 1:17 pm and is filed under Marketing.